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HTC 'free-fall fashion shoot' by Mother

The TV work will be supported by digital, social media, PR and retail activity. ...

Dreams 'good morning' by RKCR/Y&R

Dreams, the bed and bedroom furniture retailer, has released its second ad by Rainey Kelly Roalfe/Y&R.

Carphone Warehouse 'something wonderful' by CHI & Partners

The Carphone Warehouse, the mobile phone retailer has launched a 40s spot that shows a young man

Specsavers 'koala' by Specsavers Creative

sees the retailer drop its "Should've gone to Specsavers" strapline.

B&Q 'DIY horror' by Dare

t have to be scary . They launch this week across YouTube and the retailer s website. They were ...

Superdrug 'take another look' by HMDG

The creative, which launches Joanna Page as the face of the retailer, will be seen on TV and in store, and will also run on radio. ...

Shop Direct Group 'discover spring' by VCCP

Holly Willoughby and Fearne Cotton team up once again for the campaign and are this time in a fairytale setting experiencing the new spring fashion collections available on the retail site. ...

Littlewoods 'present hunt' by Leo Burnett

The campaign has been created to promote Littlewoods as the destination retailer for Christmas gifting, promising customers that they will discover the perfect gift for all the family. ...

John Lewis 'For those who care about showing they care' by Adam & Eve

. It will be supported by catalogues, in store and online marketing, including a push on the retailer s social media ...

O2 'international favourites' by VCCP

include press, online, outdoor, retail and direct mail. The integrated campaign includes the work ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.