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Orange 'Samsung Solid Extreme' by Chemistry Communications

27 Feb 2010

The direct mail pack describes the handset's features with emphasis on its durability. The target audience is 40,000 individuals who work in construction, transport, retail, utilities and manufacturing. An email will also be sent out with a video of the mobile surviving a variety of accidents. ...

Sky creates retail position

04 Aug 2009

of retail stores.

Building Retail Brands

01 Sep 2000 | by Terilyn A. Henderson and Elizabeth A. Mihas

Establishing and communicating a brand may be harder for multibrand retailers than for their single...Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel ... research shows, add five points on average to shareholder returns. Do retailers have the same access ...

Experian appoints retail client director

30 Oct 2007 | by Emma Bailey

programmes for the division s retail sector clients. He joins Experian with 15 years of senior management experience within the retail sector, having managed and consulted on customer loyalty and marketing ... the role of EMEA retail senior industry consultant for Teradata, providing clients with consultancy ...

Direct: Macmillan hunts retail partners

25 Apr 2007

The charity hopes to leverage partnership opportunities to raise awareness of its brand on the high street as well as raise funds. The agency has been briefed to find a series of retail partners ... with retail brands targeting 40- to 65-year-old ABC1 women and young mothers. The coffee morning ...

TBWA\Manchester nets BP Retail role

26 Oct 2007

BP has appointed TBWA\Manchester to the £3 million direct marketing account for its BP Retail...'s portfolio of retail brands, BP Connect, Wild Bean Cafe, M&S Simply Food and BP's Nectar loyalty scheme ... will be to develop a campaign promoting BP's retail environment. The incumbent agency is Orckid. BP has also previ ... Advertising, is unaffected. Karen Pemberton, the UK marketing communications manager at BP Retail, said: "We ...

BT Retail reviews £4m direct arrangements

13 Jan 2003 | by Ian Darby,

LONDON - BT Retail is holding a review of its business-to-business direct marketing agency activity....uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... alongside St Luke’s and Abbott Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail ...

Digital & Direct: Value Retail refreshes site

27 Aug 2008

Value Retail, which operates high-end shopping villages, has hired digital agency Pod1 to overhaul...The brief includes site design and overseeing the company's online marketing strategy for the next three years. Value Retail has nine villages across Europe, hosting fashion and lifestyle outlets for labels such as Versace and Ferragamo. It has several exclusive marketing partnerships with media groups ...

Acxiom acquires retail data specialist Equitec

09 Jan 2007 | by by Joanne Payne

LONDON - Acxiom has expanded its retail business data arm with the acquisition of Equitec...All Equitec workers are to be retained and will work to support retail market growth strategies ... , said: "Retailers will be able to confidently adjust merchandise assortments, to better predict market ... . Mike Henry, chief executive of Equitec, said: "Retail is increasingly a difficult business in which ...

Orange appoints Iris to retail marketing account

07 Dec 2009 | by Anne Cassidy

LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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