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Building Retail Brands

Establishing and communicating a brand may be harder for multibrand retailers than for their single...Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel ... research shows, add five points on average to shareholder returns. Do retailers have the same access ...

Shoppercentric appoints retail research director

LONDON - Retail market research agency Shoppercentric has recruited Penny Ericson, tthe former...in sponsorship and sports marketing before moving to Ipsos where she headed its retail and leisure division for four years. Shoppercentric carries out behavioural research for a number of retail clients including ... and quantitative research, it aims to help retailers better understand consumer buying habits and attitudes ...

Amazon dominates online retail websites

LONDON - Amazon's domination of the online retail market has been confirmed as it retained its...in at number two and number three respectively in the list of top UK online retailers. Argos saw web sales grow faster than any other online retailer in the UK top 10, with sales up by 158% since September ... popular retail website was eBay.de, with a unique audience of 4.37m. The next three most popular sites ...

Experian appoints retail client director

programmes for the division s retail sector clients. He joins Experian with 15 years of senior management experience within the retail sector, having managed and consulted on customer loyalty and marketing ... the role of EMEA retail senior industry consultant for Teradata, providing clients with consultancy ...

Online retail growing despite fallout

This year, 1.2bn will be earned by the online grocery sector, accounting for half of all online retail sales, according to Verdict Research. However, this figure represents only 1.4% of all retail ... shopping argues that to go forward, retailers need to develop online shopping in terms of gender and age ...

Mediaedge:cia EMEA launches retail consultancy

LONDON - WPP's Mediaedge:cia has launched a retail consultancy offering advertisers advice...MEC Retail EMEA is being headed up by director Jim Taylor and will advise clients, retailers ... ; rather, it is the movement from out-of-store, to in-store. The retail environment is now by far ... -- manufacturers or retailers -- to understand how to get the most from retail communications. Melanie Varley ...

GM expands web retail into Europe

General Motors plans to expand its web-based retail and purchasing systems into western Europe....LONDON (Brand Republic) - General Motors plans to expand its web-based retail and purchasing systems into western Europe. The world’s largest carmaker is to launch its OnStar telematics system in Europe. This provides in-car systems such as navigation technology, email and web-linked emergency ...

NTL Telewest challenges for retail dominance

LONDON - NTL Telewest is set to make a move into retail, shaking up the broadband market...A report in today's Financial Times says that the broadcaster will mount an aggressive rollout into retail, creating its own standalone stores, which will market its "quadruple play offering" offering consumers broadband, pay-television, landline and mobile phone service in the one package. The stores ...

Shoppercentric recruits Carter to lead retail management

LONDON - Retail research specialist Shoppercentric has appointed Iona Carter, a former director...Carter's new role as director for retail and channel management research at Shoppercentric, which ... shopping trends for retailers. She has over 15 years' experience in the retail and shopper research industry. Carter said: "I've always specialised in retail and shopper research, and have been delighted ...

Green Room Retail wins Lacoste tennis brief

LONDON - Green Room Retail, the Birmingham-based retail design agency, has won a brief from a...Pentland Chaussures, owner of the global footwear licence for Lacoste, appointed Green Room Retail after a three-way pitch. The agency will now create point-of-purchase installations, window displays ... and concessions throughout Europe by the end of the year. Green Room Retail also works for brands including Levi ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.