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Mediaedge:cia EMEA launches retail consultancy

LONDON - WPP's Mediaedge:cia has launched a retail consultancy offering advertisers advice...MEC Retail EMEA is being headed up by director Jim Taylor and will advise clients, retailers ... ; rather, it is the movement from out-of-store, to in-store. The retail environment is now by far ... -- manufacturers or retailers -- to understand how to get the most from retail communications. Melanie Varley ...

GM expands web retail into Europe

General Motors plans to expand its web-based retail and purchasing systems into western Europe....LONDON (Brand Republic) - General Motors plans to expand its web-based retail and purchasing systems into western Europe. The world’s largest carmaker is to launch its OnStar telematics system in Europe. This provides in-car systems such as navigation technology, email and web-linked emergency ...

Shoppercentric recruits Carter to lead retail management

LONDON - Retail research specialist Shoppercentric has appointed Iona Carter, a former director...Carter's new role as director for retail and channel management research at Shoppercentric, which ... shopping trends for retailers. She has over 15 years' experience in the retail and shopper research industry. Carter said: "I've always specialised in retail and shopper research, and have been delighted ...

P&G consolidates retail research account into IRI

into the UK retail market....retail market insights business and have consolidated the UK with IRI. "Over the years, we have ...

180 Amsterdam appoints creative director and retail specialist

and Stephen Hancock as retail specialist to manage and build 180's retail design department....? Hancock will work across all of 180 s accounts to develop the retail discipline within the agency. He ... worked on the design of Nike s Football Retail in the lead up to the World Cup, and was subsequently ... and expertise in this key stage in a consumers relationship with our clients brands - retail. ...

Frontline takes on Trillium for retail data task

to improve the quality of its retail business data....s competitive retail environment we must supply the optimum title mix and copy numbers to each individual outlet ...

The Tote takes on Alterian for retail reporting work

LONDON - The retail division of betting organisation the Tote has brought in Alterian's Marketing

Poulters bought by fast growing retail firm Bezier

LONDON - One of the UK's oldest regional agencies, Poulters Partners has been bought by retail...excellent creative reputation will further enhance Bezier's services among their blue-chip brand and retail ...

GCI Jane Howard takes WH Smith’s retail PR

GCI Jane Howard has won a four-way pitch to run a PR campaign for WH Smith s retail operation....GCI Jane Howard has won a four-way pitch to run a PR campaign for WH Smith s retail operation ... aspects of the retailer s trade. We will be supporting everything they are doing ... Spackman, PR executive at WH Smith retail and the reporting point for the agency, said Jane Howard ...

Birds Eye Walls hires SR and CMS for retail drive

to promote its convenience range in retail outlets....enabled Birds Eye to personalise the images as well as the text of each mailing to each retailer. The aim of the campaign is to increase stock demand from retailers throughout the UK. Based on data analysis of which products sell best at each store, the selected retailer initially receives a personalised letter ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.