Auping 'madly in love' by Selmore
26 May 2009
Dutch bedding retailer Auping has launched a provocative ad campaign to highlight the effective
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Superdrug 'take another look' by HMDG
05 Oct 2010
The creative, which launches Joanna Page as the face of the retailer, will be seen on TV and in store, and will also run on radio. ...
Retail news: Retail choice - Selfridges
05 May 2005 | by Stuart Archibald, Managing partner, Archibald Ingall Stretton
, and serves as a lesson to other big retailers. Design: In-house. ...
MEDIA: IPC debuts teen makeover title
09 Oct 1997 | by DIDO HARDING, Head of retail marketing
IPC Magazines is making a fresh foray into the competitive young women s sector with the launch of a new magazine called Made Up!, which will focus on makeovers.
Retail news: Retail choice - Hotel Chocolat
16 Mar 2005 | by Kate Gorringe, Creative director, Finisterre
store has to be clever to appeal to all tastes. Online retailer Hotel Chocolat has just opened its first retail outlet in the Harlequin Centre in Watford. The design overrides all gender and demographic ... to achieve, but Hotel Chocolat succeeds. The design concept would work for almost any retail product. As a ...
Retail news: Retail choice - Bravissimo website
02 Mar 2005 | by Jonathan Clark, Co-founder and chairman, Clark McKay and Walpole
Although we live in an era that is supposedly enlightened, women's underwear remains a slightly taboo subject for us guys. There is also a lingering, if somewhat hackneyed, preconception about bras for the fuller woman. The idea of men buying underwear for their partners still conjures up erroneous...
Retail choice: Peroni store
31 Mar 2005 | by Nigel Collett, Design director, RPA
This is cool, guerrilla retail-marketing; at last, there is a store that is so posh, you can...Peroni Nastro Azzurro, SABMiller's Italian lager, thought up this great retail stunt of launching a 'minimalist boutique' in London's Sloane Street, which will actually 'exhibit' the beer as an art installation. The store, which rubs shoulders with outlets such as Tommy Hilfiger and Joseph ...
SUPPLEMENT: Retail & Distribution
20 Jun 1996
food retailer but its Helpline has, if anything, cemented its relationship with consumers ... , as part of a continuing dialogue. In retailing terms, it gives Tesco the edge in knowing what ... . If retailing is to evolve, it needs more such schemes. ...
Superdrug extends retail offer
09 Jul 1998 | by DANNY ROGERS
trying new things out to reposition the brand as the leading health and beauty retailer ...
Retail choice: All Saints
18 May 2005
All Saints is a clothing brand that has been around since 1998.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
