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City & Corporate: Flotation PR needs long-term thinking

Jessops, the high-street camera retailer, is having a hard time, but should anyone be surprised

City & Corporate: Redleaf handles FishWorks drive

of Rubicon Retail, not Rubicon's acquisition of The Shoe Studio as stated last week. ...

Media Relations: Evans Cycles to target urbanites

Evans Cycles marketing co-ordinator Ben Hart said the campaign would focus on media in urban centres to reach 'people looking to get back into cycling either to commute or for fitness or leisure reasons'. The consumer PR campaign will position the retailer as an expert on all areas of cycling ...

Public Sector: Post-industrial revolution

-economy, including retailers, hotels and local businesses. Although the effect of PR on a city's reputation can ... and shipyard area, which will see a host of new hotels, leisure, retail and residential facilities constructed ...

Opinion: Leader - Embracing change is right strategy for TUI

to be taken online within four years and is to encourage homeworking. Unlike other 'legacy' retailer ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

sold 3,000 racquets in six weeks from mid-June, and had to restock its retailers more rapidly than ...

Campaign: BGB alerts winter sport lovers to pop-up map - Travel PR

the map's potential to other ski resorts. To stir up interest among ski resort map retailers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.