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Political stability and a retail price war saw the Italian PR market undergo a re-birth...Political stability and a retail price war saw the Italian PR market undergo a re-birth Last year was the year the Italian PR market finally emerged from the recession of the early 1990s ... government and the outbreak of a price war in the retail sector. In 1995 a lot of companies began ...
Electrical retail chain Dixons has brought in Band and Brown to promote its 60th anniversary...Electrical retail chain Dixons has brought in Band and Brown to promote its 60th anniversary celebrations. The pounds 100,000 budget account includes media relations, promotions and celebrity events. Store managers will be provided with a special media pack to give them guidance on handling ...
Grayling is beefing up its hi-tech business by taking over major accounts, such as ICL Retail...Grayling is beefing up its hi-tech business by taking over major accounts, such as ICL Retail Systems from hi-tech consultancy John Brace and Associates. The relationship between the two agencies may lead to a merger later this year, as Brace moves towards retirement. ...
retained PR consultancy. Consolidated will support GB s activities in the retail, financial services...Data software company GB Information Management, has appointed Consolidated Communications as its retained PR consultancy. Consolidated will support GB s activities in the retail, financial services, utilities, emergency services, travel and leisure markets. ...
, IT and retail. Deputy editor is Alison Wood.
The collapse of computer retailer Escom has left Paragon Communications with a debt of thousands...The collapse of computer retailer Escom has left Paragon Communications with a debt of thousands of pounds. German-owned Escom UK, which recruited Paragon after a four-way pitch in March 1994, went into receivership two weeks ago, after its German parent company filed for bankruptcy ...
US personal computer manufacturer and retailer Gateway has appointed Paragon Golin/ Harris on six...US personal computer manufacturer and retailer Gateway has appointed Paragon Golin/ Harris on six-figure fees to handle its UK PR and co-ordinate its European agencies. Paragon replaces ... heads the account. The company s eight retail outlets in the UK sell Gateway computers ...
PC World, the UK s largest PC retailer, is seeking a new PR agency after incumbent August...PC World, the UK s largest PC retailer, is seeking a new PR agency after incumbent August.One Communications resigned the account. August.One UK MD Tariq Khwaja confirmed that the agency had resigned ... said the retailer is currently considering pitches from two other agencies before deciding on a new ...
Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its...Jungle.com, the on-line computer hardware, software and entertainment retailer, has closed its London press office with the loss of two PROs. Jungle marketing director Andy Singleton blamed logistics for the closure. It s very difficult running a PR department in London when your office ...
PC World, the UK s largest PC retailer, has appointed August.One Communications to handle all its...PC World, the UK s largest PC retailer, has appointed August.One Communications to handle all ... street and as an on-line retailer. August.One plans a three-pronged approach, targeting ... that although PC World has a good reputation among consumers, awareness among businesses of the retailer as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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