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are proving tough for car retailers, writes Jane Bainbridge....on retailers. Dealers have had a torrid time in recent years. While in 2000 there were more than 6000 ... that about 6% of potential used-car buyers are likely to buy from such a retailer. Even after shopping ... the internet or other distance channel, such as the phone. Tesco joined the online retail sector ...
LONDON - General Motors has consolidated its £30m UK retail advertising account into McCann...in November. Richard Hughes, head of retail marketing at GM, oversaw the review and said the car ...
LONDON - Mazda has hired Ion Group to assist with direct marketing activity for its retail
booking systems of retailers. The tool will also allow consumers to see which VW models are available ...
Nectar, the loyalty scheme owned by Loyalty Management UK (LMUK), has drafted in motoring organisation the AA as a partner to replace Threshers, which left the scheme last month (Marketing, 20 April).
Mitsubishi Colt has taken the unusual move of targeting female drivers by advertising the forthcoming launch of its CZC Cabriolet in hair salons.
its £30 million retailer marketing account for Vauxhall, Saab and Chevrolet....tactical and retailer communications activity for the three brands, as well as coordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants. The review process was overseen by Richard Hughes, the head of retail marketing at General Motors. Hughes said: "With a host ...
HR Owen, the luxury car dealership company, is creating a bespoke Central London showroom for Ferrari in partnership with the Maybourne Hotel Group.
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
LONDON - High street retailer Next reports good figures and Jaguar and Land Rover look set to move...the cost of litigation Visa is currently involved in, mostly from retailers. But it was brave of Visa ... , helped by good figures from retailer Next. The City has been calling time on Next for years (there ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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