Carphone Warehouse 'christmas' by CHI & Partners
13 Nov 2009
The spot, created by CHI Partners , promotes the retailers festive mobile phone offers through a stop motion animated ad. ...
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FT 'China shapes the world' by DDB UK
18 Jan 2011
The campaign will promote the China shapes the world editorial series which runs from 18 to 22 January to coincide with Chinese Premier Hu Jintao s visit to the US. The creative will be used globally across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds ...
Virgin Media 'TiVo' by DDB UK
07 Jul 2011
The campaign spans TV, digital, print, retail, experiential and social media. ...
Retail News: Retail choice - NikeTown Panna Ko
28 Apr 2004 | by Lucy Lynch, Group marketing director, Coutts Retail Communications
Whoever thought this one up is a genius. The concept of hosting live sporting action inside an urban store is mind-boggling, yet Nike has done it - and done it well. NikeTown in London has set up a mini football game on its ground floor and is running daily competitions throughout April.
Retail choice: Manchester United Megastore
05 Oct 2005 | by Rob Gleave, Managing director, retail installation & merchandising, Momentum
I have supported Manchester United for as long as I can remember, so a visit to its Megastore last week on the night we played Benfica - finalists in 1968 when we won the European Championship for the first time - was especially poignant.
MEDIA: ITV ups bid for big match
09 Oct 1997 | by DIDO HARDING, Head of retail marketing
ITV has offered to stump up extra cash to pay BSkyB for the rights to screen the decisive England-Italy World Cup game live on its network next Saturday.
Adidas readies retail expansion
21 Jul 2004 | by Mark Sweney
Adidas is taking on Nike with plans to increase its retail presence by opening its first three...will be situated in Soho, is believed to be a hybrid retail and concept store to cross-promote Adidas' advertising ...
Outdoor/Ambient: Rethinking retail
23 Jul 2004
Are ad agencies geared up to deal with the coming phenomenon of retail digital media, Bhavna Mistry...opportunities thrown up by digital retail media, will the in-store TV brief go to ad agencies, or DM and sales ... , it opened a US office. Whetham is unequivocal: "Content is key." Eric Siereveld, the director of retail ... -of-purchase channels. Meanwhile, the work is being eyed by DM and sales promotion shops, who view digital retail ...
Building Retail Brands
01 Sep 2000 | by Terilyn A. Henderson and Elizabeth A. Mihas
Establishing and communicating a brand may be harder for multibrand retailers than for their single...Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel ... research shows, add five points on average to shareholder returns. Do retailers have the same access ...
Stringfellow bids for retail success
17 Nov 2005 | by Ian Hall
of his online retail business....Coalition Total Communication is to target national and regional journalists to promote Stringfellows Retail, which sells adult toys, massage oils and lingerie. Stringfellow is attempting to challenge Ann Summers in the home-parties market, and the retail arm operates under the strapline 'Making ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
