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Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed
to the sites appropriate to their needs. Contactless yet to catch on Retail's sleeping giant, NFC ... in the technology, retailer adoption and the widespread introduction of NFC-enabled handsets. A tall order, in other words. Payment apps from Starbucks and PizzaExpress are a start, but until more retailers enable ...
, Tim Lefroy, and its president Gavin Patterson, the chief executive of BT Retail and a director of BT ...
as to where spend was going to come from. Intrepid FMCG and retail clients are playing their part ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks Spencer are two retailers who appear to have accelerated their mobile spend. This reflects the industry ...
and marketing in that regard. In retail, it's usually a different structure - we don't have sales directors ...
The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... , as it was in 2010, with 5,287 complaints, followed by retail (2,349), health and beauty (2,080) IT (1 ...
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...
, "rather than real oranges", despite the obesity crisis. The retailer is still running these promotions ... on marketing. He promised to crack down on retailers and broadcasters for irresponsible marketing ... . The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...
difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...
. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... ) was the rise of retailer power. 'Brand wars' may be mesmerising for brand manufacturers, but if Brand A ... to the retailer. Newly powerful retailers demanded a rethink. 'What's in it for us? What are your brilliant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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