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HTC 'free-fall fashion shoot' by Mother

10 Apr 2012

The TV work will be supported by digital, social media, PR and retail activity. ...

Orange 'Orange swapables' by Fallon

08 Feb 2012

The integrated campaign was created by Fallon, with direct marketing by Chemistry, retail by Iris and digital by Poke. ...

The Range 'spring/summer campaign' by VCCP Blue

27 Mar 2012

VCCP Blue has created a spot for the retailer The Range.

Look What We Found! 'small farmers, big taste' by East

12 Mar 2012

The TV commercial, created by the design and marketing agency East and shot by food photographer and director Charlie Stebbings, focuses on the range's Tees Valley Meatballs. It will be supported by social media activity and retailer promotions. ...

Sector Insight: Food retail

14 Mar 2012 | by Jane Bainbridge

), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ... the market for the main weekly shop to such an extent that it will be very difficult for any other retailer ... in 2011, or about 5% of food retailers sales. Price. Whether it s Asda s promise to be 10% cheaper ...

Sector Insight: Beauty Retail

28 Mar 2012 | by Jane Bainbridge

so retailers targeting this age demographic will feel the pressure. Male grooming. Male ... ":"//docs.google.com/spreadsheet/pub?hl=en_US Note: excludes spending through salons and duty-free shops Leading retailers' market share of all ... as she was group buyer at the retailer 16 years previously. In the intervening years Fagan worked for DSG ...

Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

Mobile commerce, supermarket power, empty high streets ... what does the changing retail....' It's a time of anxiety for consumers and in turn, for retailers and brands. As Sushma Sagar, senior ... , brought together key players to discuss brands and the changing face of retail, several challenges became clear. Brands and retailers are negotiating competitive pricing strategies to reach those looking ...

Vodafone kicks off retail advertising review

26 Jan 2012 | by Sara Kimberley

Vodafone has called a review of its integrated retail advertising account....UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won the business in 2007 after a review. The telecoms company's most-recent retail activity included the launch ...

City & Corporate: Retail property body calls in Redwood

30 Mar 2012

The industry body representing the UK's retail property sector has brought in agency support...-reaching campaigning activity' in what was an 'incredibly important period for UK retail property'. At the time ... when traditional retailers are facing pressure from online shopping, the Government is preparing ... retailer Game announced the closure of 277 UK stores and the loss of 2,100 jobs. ...

Studio gives film simultaneous retail and Facebook release

17 Jan 2012 | by Sarah Shearman

Lions Gate has become the first film studio to launch a movie to rent on Facebook on the same day it goes on sale in the home entertainment channel.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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