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Establishing and communicating a brand may be harder for multibrand retailers than for their single...Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel ... research shows, add five points on average to shareholder returns. Do retailers have the same access ...
programmes for the division s retail sector clients. He joins Experian with 15 years of senior management experience within the retail sector, having managed and consulted on customer loyalty and marketing ... the role of EMEA retail senior industry consultant for Teradata, providing clients with consultancy ...
The charity hopes to leverage partnership opportunities to raise awareness of its brand on the high street as well as raise funds. The agency has been briefed to find a series of retail partners ... with retail brands targeting 40- to 65-year-old ABC1 women and young mothers. The coffee morning ...
BP has appointed TBWA\Manchester to the £3 million direct marketing account for its BP Retail...'s portfolio of retail brands, BP Connect, Wild Bean Cafe, M&S Simply Food and BP's Nectar loyalty scheme ... will be to develop a campaign promoting BP's retail environment. The incumbent agency is Orckid. BP has also previ ... Advertising, is unaffected. Karen Pemberton, the UK marketing communications manager at BP Retail, said: "We ...
LONDON - BT Retail is holding a review of its business-to-business direct marketing agency activity....uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... alongside St Luke’s and Abbott Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail ...
Value Retail, which operates high-end shopping villages, has hired digital agency Pod1 to overhaul...The brief includes site design and overseeing the company's online marketing strategy for the next three years. Value Retail has nine villages across Europe, hosting fashion and lifestyle outlets for labels such as Versace and Ferragamo. It has several exclusive marketing partnerships with media groups ...
LONDON - Acxiom has expanded its retail business data arm with the acquisition of Equitec...All Equitec workers are to be retained and will work to support retail market growth strategies ... , said: "Retailers will be able to confidently adjust merchandise assortments, to better predict market ... . Mike Henry, chief executive of Equitec, said: "Retail is increasingly a difficult business in which ...
LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...
Craik Jones Watson Mitchell Voelkel has lost its place on NatWest's retail banking roster following...The move is part of an overhaul of NatWest's DM agency arrangements aimed at achieving greater efficiency in response rates and value. The changes saw Tequila\ Manchester replaced by Lida on the retail ... to decide whether to award the retail account to an existing roster agency or look outside the roster ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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