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distinctive campaigns develop with artists in the retail industry - Gabriella Cilmi performing a live acoustic ... performing live for more than 400 retailers at Sony's London headquarters. Headway has certainly been made in terms of brand and band collaboration, showcasing to both retailers and the music industry how ...
Vodafone has called a review of its integrated retail advertising account....UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won the business in 2007 after a review. The telecoms company's most-recent retail activity included the launch ...
The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...
JWT is rolling out a new retail offering called JWT High Street, and has hired Will Lever...Launching next week, JWT High Street will aim to provide brands with a better understanding of consumer behaviour in the retail sector, producing in-store activity ranging from store and packaging design to point-of-sale material and retail marketing communications. Lever will be responsible ...
Communique 360 has been made a strategic partner for Network Rail to increase awareness of retail ... will support the campaign with a series of retail tie-ins offering discounts to station users in the run up ... line from train to exit and engage retail customers before they become rail passengers. The campaign ...
Client: eBay Agency: PHD Planner: Hugh Griffiths Campaign: Live Ads STRATEGY The big idea behind the campaign was to highlight eBay's uniqueness in the retail sector - its live nature. EBay is ever-changing in terms of products and individual prices and is reliant on individuals for its ...
Proximity has retained the Shell European retail and point-of-sale account following a competitive...The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell's forecourts across Europe. The five-year contract covers 19 markets including UK, France and Poland. Proximity won the account in 2003 after a seven-way pitch involving Iris, Triangle, Tullo ...
ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking...Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties ... handles the retail business, and CHI Partners, which is tasked with its in-branch creative work. M C ...
Despite gloom on the high street, online retailers managed to attract significantly more visitors...Amazon, averaging 15.6 million unique visitors each month in Q4, and Play.com, averaging 5.7 million, were the sole online-only retailers in the top 10 during the period. Among the most popular retailers online, Littlewoods (+66%), Asda (+53%) and Marks Spencer (+46%) posted the biggest year ...
Luggage retailer Samsonite has appointed Shine Communications as retained agency for all of its UK
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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