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, and serves as a lesson to other big retailers. Design: In-house. ...
IPC Magazines is making a fresh foray into the competitive young women s sector with the launch of a new magazine called Made Up!, which will focus on makeovers.
store has to be clever to appeal to all tastes. Online retailer Hotel Chocolat has just opened its first retail outlet in the Harlequin Centre in Watford. The design overrides all gender and demographic ... to achieve, but Hotel Chocolat succeeds. The design concept would work for almost any retail product. As a ...
Although we live in an era that is supposedly enlightened, women's underwear remains a slightly taboo subject for us guys. There is also a lingering, if somewhat hackneyed, preconception about bras for the fuller woman. The idea of men buying underwear for their partners still conjures up erroneous...
This is cool, guerrilla retail-marketing; at last, there is a store that is so posh, you can...Peroni Nastro Azzurro, SABMiller's Italian lager, thought up this great retail stunt of launching a 'minimalist boutique' in London's Sloane Street, which will actually 'exhibit' the beer as an art installation. The store, which rubs shoulders with outlets such as Tommy Hilfiger and Joseph ...
food retailer but its Helpline has, if anything, cemented its relationship with consumers ... , as part of a continuing dialogue. In retailing terms, it gives Tesco the edge in knowing what ... . If retailing is to evolve, it needs more such schemes. ...
trying new things out to reposition the brand as the leading health and beauty retailer ...
All Saints is a clothing brand that has been around since 1998.
The beauty of emigrating is that it allows you to shed your skin. Arrive at your new location and you can start afresh, playing down certain aspects of your history and building up the good bits. The same is true for brands, and you would be hard pushed to find one that has travelled more successfully...
for high-street retailers....to retail brands. Moss has reportedly been paid 3m to create her collection for Topshop, and next week ... ranges are now an important PR tool for retailers, forcing more traditional, long-term brand ... at causing hype and attracting people to stores , according to Richard Perks, director of retail research ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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