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Whoever thought this one up is a genius. The concept of hosting live sporting action inside an urban store is mind-boggling, yet Nike has done it - and done it well. NikeTown in London has set up a mini football game on its ground floor and is running daily competitions throughout April.
I have supported Manchester United for as long as I can remember, so a visit to its Megastore last week on the night we played Benfica - finalists in 1968 when we won the European Championship for the first time - was especially poignant.
ITV has offered to stump up extra cash to pay BSkyB for the rights to screen the decisive England-Italy World Cup game live on its network next Saturday.
Adidas is taking on Nike with plans to increase its retail presence by opening its first three...will be situated in Soho, is believed to be a hybrid retail and concept store to cross-promote Adidas' advertising ...
Are ad agencies geared up to deal with the coming phenomenon of retail digital media, Bhavna Mistry...opportunities thrown up by digital retail media, will the in-store TV brief go to ad agencies, or DM and sales ... , it opened a US office. Whetham is unequivocal: "Content is key." Eric Siereveld, the director of retail ... -of-purchase channels. Meanwhile, the work is being eyed by DM and sales promotion shops, who view digital retail ...
Establishing and communicating a brand may be harder for multibrand retailers than for their single...Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel ... research shows, add five points on average to shareholder returns. Do retailers have the same access ...
of his online retail business....Coalition Total Communication is to target national and regional journalists to promote Stringfellows Retail, which sells adult toys, massage oils and lingerie. Stringfellow is attempting to challenge Ann Summers in the home-parties market, and the retail arm operates under the strapline 'Making ...
LONDON - Primesight is set to buy beleaguered outdoor company Streetbroadcast's retail park..., Primesight will take on Streetbroadcast's static and digital outdoor formats in retail parks across ... point-of-sale portfolio and industry sources have said Streetbroadcast's retail park business would ...
The Littlewoods Organisation is looking for a group marketing director to head its new retail...The Littlewoods Organisation is looking for a group marketing director to head its new retail ... retail chain last year, now wants to make retail the core of its business, playing down its lotteries ... covers lotteries and pools, has been moved to the retail division with the new role of group marketing ...
Advertising spend by online retailers has increased sevenfold year on year, according...Spending on online retail jumped a total of 719.2% on comparable figures for July to September ... . Alan James, chief executive of the OAA, said: “Online retail definitely looks as though it’s expanding ... in context, and you need to keep in mind that online retail has come from a very low base the year before ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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