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School Reports 2012: ZenithOptimedia UK

of the year's most important pitches, such as the RBS retail media account....: RBS retail) Accounts lost 3 (biggest: Atlantic Records) TV 52% Press ... -business performance that included winning RBS retail." Return to the School Reports 2012 A-Z directory ...

School Reports 2012: MediaCom

of the £50 million Royal Bank of Scotland/NatWest retail banking account to ZenithOptimedia. The Everything...specialist retail division in 2010, and landing DFS, MediaCom still hasn't filled the hole left by the departure of Boots in 2008, so expect the WPP agency to be on any retail pitchlists that arise this year ... ) and social media (E.ON). We innovated, adding product placement and music consultancy, and a new retail ...

New business leagues (3 June 2011)

the account for fashion retailer Jigsaw.

Ad industry in need of more support, AA's Patterson says

According to Gavin Patterson, the president of the AA and the chief executive of BT Retail, the ad industry is set to add up to 20,000 new jobs to the UK economy by 2014, but the growth potential of the industry is still being overlooked by government. At the conference, Patterson argued that, with more ...

Advertising trusted by 69% of the public

than retail, which scored 76%. This year's survey was commissioned by Credos, the independently ...

Top 100 creative agencies 2009

on the retail market and made agencies increasingly susceptible to cutbacks in traditional media advertising ... in retailing (Currys, PC World and Halfords) or finance (Direct Line Insurance and NatWest). Its billings fell ...

Marketing budgets reduced 5.1% in first quarter

fall in sales since records began in 1996 in the British Retail Consortium survey in March ...

Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

Phones4U horror spot tops 2011's most complained about ads

The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... , as it was in 2010, with 5,287 complaints, followed by retail (2,349), health and beauty (2,080) IT (1 ...

Close-Up: Is the 'R' word of 2010 likely to be recovery rather than recession?

guess is flat revenues with some categories (motors, financial and retail) investing more to offset ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.