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Five agencies have been lined up to contest the £5 million launch of a new computer retailing...of its extensive retail experience gained in handling the Morrisons supermarket chain. Time is said to be eager to promote its new retail operation with a national TV campaign. However, its £5 million budget ...
The move by BAA Retail is intended to bring greater synergy to all of its advertising, sales promotion and point-of-sale activity. The aim is to build on the current success of BAA's retail ... , and the effects of the weak dollar for US travellers. Retail sales account for one-third of BAA's revenue. St ...
Initiative's Chilean office has won the media account for Cencosud, the largest retail
WINNER Title: Balloons Client: MasterCard Domestic Accept Agency: McCann Erickson Creative team: Gary Marjoram, Rob Brown Creative director: Stephen Ward Media planner: Deborah Mackay Media agency: Universal McCann Director: Ralph Van Dijk Production house: Eardrum Facilities house: Angell Sound Sound...
LONDON - CBS Outdoor has created a new retail sales division as the UK travel advertising business...London, the 1.6 billion White City retail shopping centre, which opens this month. CBS was made ... advertising opportunities within retail. The new retail team will sit within CBS Outdoor s digital division ... to redefine the retail market in the UK. "Our digital proposition will offer brands a meaningful way ...
McCann Erickson Thailand has won the global Boots Retail International business, worth $18 million....The Bangkok-based agency, which won the $2 million Thai portion of the account earlier this year, took part in a global multi-agency review by BRI. The review was aimed at consolidating the creative portion of the business for all of Boots' retail operations outside the UK. Mother, which handles Boots ...
LONDON - Shell is holding a pitch for its European retail and point-of-sale account..... The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell ... -the-line retail activity and JWT for advertising. MediaCom handles Shell's media planning and buying account. ...
Proximity has retained the Shell European retail and point-of-sale account following a competitive...The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell's forecourts across Europe. The five-year contract covers 19 markets including UK, France and Poland. Proximity won the account in 2003 after a seven-way pitch involving Iris, Triangle, Tullo ...
Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops....Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops. Simon Clark, the agency s chief executive, referred all inquiries to BT which was unable to comment as Campaign went to press. But industry sources say the agency has been given the nod after ...
ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking...Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties ... handles the retail business, and CHI Partners, which is tasked with its in-branch creative work. M C ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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