The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...
The move by BAA Retail is intended to bring greater synergy to all of its advertising, sales promotion and point-of-sale activity. The aim is to build on the current success of BAA's retail ... , and the effects of the weak dollar for US travellers. Retail sales account for one-third of BAA's revenue. St ...
-European retail creative account..... Creative on the retail account covers ads designed to drive customers into electrical retailers to buy ... Rivet to create its retail advertising. Lowe also handles the separate 25 million pan-European brand ...
LONDON - TBWA\London has won the £4 million ad account for the Sony Centre retail chain....The agency won the account after a pitch, run by the AAR, against Fallon, Krow and Iris. Iris will remain in charge of retail promotions and sponsorship for the chain. It is understood that TBWA will now work on a Christmas campaign to contrast the chain's quality service with that of other high street ...
Erin Brockovich, the US environmental crusader, has forced a New Zealand retailer to drop an ad she...Brockovich, who inspired an Oscar-winning movie, which starred Julia Roberts, was angered by an ad for the appliance retailer Bond & Bond, which said: "Government says fridges are better younger. Just like women, really." She is currently fronting ads for Noel Leeming, the country's largest electronics retailer ...
DFS, the furniture retail giant, is understood to have switched the bulk of its £60 million...The Sheffield-based agency has worked on TV ads for DFS before, but will now work on all of the retailer's broadcast work. The agency is currently working on a TV ad for DFS dining-room furniture. The move is a major blow for PWLC. DFS accounts for the majority of its £46.5 million billings. The agency ...
MFI Retail has pulled its advertising and media out of M&C Saatchi and Zenith-Optimedia after...The furniture retailer is moving creative and media into the full-service agency McCann Erickson Birmingham. Sources suggest the switch was prompted by MFI's inability to secure credit insurance on its ... . The retailer instead turned to McCann Erickson, which was willing to take on the media business alongside ...
LONDON - B&Q, the DIY retailer, has called a review of its £40 million advertising account....in the summer. The retailer has also appointed Rapier to work on a strategic project for an initial six ... aware, the retail marketplace is extremely competitive, and we owe it to our staff and shareholders ...
Dreams, the bed retailer, has called a review of its £32 million media planning and buying account....for Dreams, while Brilliant Media handles digital media. The retailer has talked to a number of media ... to highlight its niche expertise as a specialist bed retailer, with consumers increasingly turning to multi-purpose retailers such as Argos and John Lewis when purchasing beds. Robson Brown, which also has offices ...
electronics retailer Circuit City....The business was previously handled by Doner in Michigan. The client split with the independent agency earlier this year, ending a five-year relationship. The appointment follows last month's news that the retailer had handed its $200 million media planning business to DeutschMedia, following a pitch against ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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