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McCann Erickson Birmingham scoops £30 million GM retail

27 Jul 2009 | by Noel Bussey

its £30 million retailer marketing account for Vauxhall, Saab and Chevrolet....tactical and retailer communications activity for the three brands, as well as coordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants. The review process was overseen by Richard Hughes, the head of retail marketing at General Motors. Hughes said: "With a host ...

Hotline: Toyota talks to agencies

05 May 2006

dealer network. The company's brand retail manager, Neil Broad, said a small portion of Toyota

Halfords appoints DLKW Lowe to £10m ad account

09 Aug 2010 | by Kunal Dutta

Halfords, the car accessory retailer, has appointed DLKW Lowe to handle its £10m creative account....to acquire arts and craft specialist HobbyCraft in a bid to complement its existing retail business. ...

And in the real world... Homebase, Vauxhall, Axa, Tesco and more

12 Jun 2009 | by Kate Nettleton

that joblessness was the biggest threat to the current retail climate. Speaking at a retail convention, Leahy ... . Source: The Daily Telegraph Home Retail Group, which owns Homebase and Argos, has posted better ...

Vauxhall appoints I Spy to handle natural search account

18 Mar 2009 | by Ian Darby

I Spy won the business after a competitive pitch and will work on natural search and social media across the range of Vauxhall s cars, vans and finance. Carat will continue to handle the paid-for search element of Vauxhall s estimated 3 million search marketing account. Richard Hennis, the retail marketing ...

Avis reviews pan-European digital and direct account

06 Feb 2009 | by Matt Williams

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

BP kicks off pitch for global DM brief

17 Jul 2008 | by Kate Nettleton

Target Neutral and forecourt retail communications. ...

And in the real world... Phorm, RBS, L'Oréal and more

19 Jun 2009 | by Caroline Lovell

cheap imitations of the French cosmetics giant's perfumes. Source: Financial Times Retail rent ...

Web Liquid and Acknowledgment pick up Avis pan-Euro digital brief

20 May 2009 | by Matt Williams

. Web Liquid also handles the brand's affiliate marketing work. Nicola Stone, the retail marketing ...

Avis appoints Acknowledgement and Web Liquid to pan-Euro DM business

13 Mar 2009 | by Matt Williams

Santander British Grand Prix. Nicola Stone, retail marketing manager for Avis Europe, said: "The ...

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