BT Retail is holding a review of its business-to-business direct marketing agency activity..... It currently uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail, was unavailable for comment. ...
LONDON - BT Retail is holding a review of its business-to-business direct marketing agency activity....uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... alongside St Luke’s and Abbott Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail ...
BT Retail is seeking a third advertising agency to stimulate fresh thinking in its creative
for the Vodafone retail pitch. The review involves the point-of-sale, in-store marketing and brochures in its own
Nokia is moving its retail marketing account out of Haygarth Group and into RMG as part
Five agencies have been lined up to contest the £5 million launch of a new computer retailing...of its extensive retail experience gained in handling the Morrisons supermarket chain. Time is said to be eager to promote its new retail operation with a national TV campaign. However, its £5 million budget ...
Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops....Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops. Simon Clark, the agency s chief executive, referred all inquiries to BT which was unable to comment as Campaign went to press. But industry sources say the agency has been given the nod after ...
Vodafone has handed WCRS its 6 million retail business in a move that consolidates ... competitive pitch. Bates UK was the incumbent on the retail business, while BMP DDB lost the lion's share of the Vodafone account in February. WCRS's task for Vodafone retail is expected to involve repositioning ...
LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...
Dixons has taken a 12.5 per cent stake in Gameplay, the online gaming brand, which is worth pounds 14.7 million. The portal is already available on the web, most of the digital TV platforms and WAP. All seven of Dixons high-street games retailers, called @jakarta, will be rebranded ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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