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Vodafone kicks off retail advertising review

Vodafone has called a review of its integrated retail advertising account....UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won the business in 2007 after a review. The telecoms company's most-recent retail activity included the launch ...

Orange appoints Iris to retail marketing account

LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

Time Computers shortlists agencies for new retail chain

Five agencies have been lined up to contest the £5 million launch of a new computer retailing...of its extensive retail experience gained in handling the Morrisons supermarket chain. Time is said to be eager to promote its new retail operation with a national TV campaign. However, its £5 million budget ...

CAMPAIGN-I: Dixons deal brings online game brand into the retail arena

Dixons has taken a 12.5 per cent stake in Gameplay, the online gaming brand, which is worth pounds 14.7 million. The portal is already available on the web, most of the digital TV platforms and WAP. All seven of Dixons high-street games retailers, called @jakarta, will be rebranded ...

HTC awards EMEA brief to Saatchi & Saatchi X

HTC, the handset manufacturer, has appointed Saatchi & Saatchi X to handle its EMEA retail...The agency won the business, which was previously handled by Momentum, after a competitive pitch process. Saatchi Saatchi X will be responsible for overseeing HTC's retail marketing programme ... . Kim Stoute-Purvis, the EMEA head of retail marketing at HTC, said: "We were looking for an agency ...

CAMPAIGN-I: Behind the hype - Expanding choice in online shopping The French firm Kelkoo is preparing for a UK drive.

Market positioning: The French company Kelkoo.com aims to become Europe s biggest online retail...Market positioning: The French company Kelkoo.com aims to become Europe s biggest online retail directory. Its merger with Spain s Donde-Comprar.com has augmented its presence in Europe and in Latin America but the merger with Shopgenie will help its UK expansion and achieve its goal ...

DIRECT NEWS: Barraclough Hall secures PC World business

-owned computer retail chain, PC World....Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group-owned computer retail chain, PC World. The appointment comes after a final bout with WWAV Rapp Collins, following a first round of pitches which also included Brann SJA and Bates Communications. The task ...

PC World hunts for shop to help build the brand through the line

PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster...PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster of marketing services providers by looking for a direct marketing agency. Four agencies are pitching ... : the retail outlets, its role in the Dixons Group Business Services premiums and incentives service ...

VNU trials cheaper compact version of computer title

Personal Computer World, which will retail at a budget price....The next four issues of the magazine will appear in compact format alongside the existing version. PCW's compact format will be published without the covermounted DVD or CD that comes with the full-size version. The compact will retail at £2.75 against £4.99 for the larger format. The compact version ...

Mother consortium victorious in £90m Boots realignment

account for Boots' UK retail operation.

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