05 Feb 2010
| by Tony Koenderman
With a poor national team and negative press from all sides, Derek Carstens has his work cut out..... It presents Derek Carstens, the 2010 World Cup's chief marketing
officer, with a problem. Winning, as every ...
fan in the country believes the team will win a single
game? Carstens has an answer: the "African ...
of the host team is critical," Carstens says. "We want
everybody behind Bafana. But we want people to migrate ...
01 Dec 2006
WINNER
Title: NSPCC - Don't Hide It
Media agency: Zed Media
Media director: Patrick Affleck
Account director/media planner: Rian Shah
Creative agency: DNA
Client: NSPCC
Brand/product: NSPCC
Marketing director: Stephanie Hughes
The NSPCC wanted to run a campaign aimed at encouraging 11- to
16 ...
03 Apr 1998
| by EMMA HALL
by Franklin Tipton, with
design and illustration by Rian Hughes. The radio work, which takes the
same ...
07 Dec 2001
| by JEREMY WHITE
TargetNMI designed the SMS campaign.
The SMS campaign was created by Carsten Boers and Karine Masse ...
10 Sep 1999
| by ANNA GRIFFITHS
by John Trainor and
directed by Christina Fotinelli and Carsten Lakner through Unity
Pictures. Media ...
17 Dec 2002
the innovative Nike Bowerman website. AKQA also landed creative briefs from Xbox Europe.
8. CARSTEN SCHNEIDER
Less Rain's creative director Carsten Schneider has put in solid work for its long-term client Red Bull ...
22 May 2000
| by LEXIE GODDARD
author Carsten Schmidt, who spoke to 49 print publishers
including the Financial Times and Gruner ...
16 May 2000
Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment."
He ...
16 May 2000
Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment."
He ...
04 Jul 1997
| by KAREN YATES
-JBR/Ronnberg/Hasan, has only two full-time employees, its managing
director, Carsten Tobiassen, and a secretary ...