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Close-Up: How selling South Africa 2010 is an uphill task

With a poor national team and negative press from all sides, Derek Carstens has his work cut out..... It presents Derek Carstens, the 2010 World Cup's chief marketing officer, with a problem. Winning, as every ... fan in the country believes the team will win a single game? Carstens has an answer: the "African ... of the host team is critical," Carstens says. "We want everybody behind Bafana. But we want people to migrate ...

Campaign Media Awards 2006: Best Public Sector and Charities Campaign

WINNER Title: NSPCC - Don't Hide It Media agency: Zed Media Media director: Patrick Affleck Account director/media planner: Rian Shah Creative agency: DNA Client: NSPCC Brand/product: NSPCC Marketing director: Stephanie Hughes The NSPCC wanted to run a campaign aimed at encouraging 11- to 16 ...

Mother launches CarLand brand ads

by Franklin Tipton, with design and illustration by Rian Hughes. The radio work, which takes the same ...

TargetNMI and Flytxt design SMS text and poster game for PS2

TargetNMI designed the SMS campaign. The SMS campaign was created by Carsten Boers and Karine Masse ...

CNN unveils pounds 4m global task to mark 20th anniversary

by John Trainor and directed by Christina Fotinelli and Carsten Lakner through Unity Pictures. Media ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

the innovative Nike Bowerman website. AKQA also landed creative briefs from Xbox Europe. 8. CARSTEN SCHNEIDER Less Rain's creative director Carsten Schneider has put in solid work for its long-term client Red Bull ...

Net report slams publishers’ sites

author Carsten Schmidt, who spoke to 49 print publishers including the Financial Times and Gruner ...

Europe's traditional media struggles online

Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...

Europe's traditional media struggles online

Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...

GLOBAL BRIEF: Why McCanns chose Holland - The network already has a Dutch shop, so why set up another, Karen Yates asks

-JBR/Ronnberg/Hasan, has only two full-time employees, its managing director, Carsten Tobiassen, and a secretary ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.