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Flytxt sells agency operations but retains brand

The agencies will be renamed Buongiorno Marketing Services and will retain all clients and staff. The US agency is headed by Flytxt cofounder Carsten Boers, while the UK agency is headed by Adhish Kulkami. They will now use Buongiorno s proprietary marketing technology platform B!3A. Carlo Frigato ...

Europe's traditional media struggles online

Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...

Europe's traditional media struggles online

Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.