Branson-shaped ice cubes take off on selected Virgin flights
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Virgin Atlantic is treating its upper class travellers to Richard Branson-shaped ice cubes....The novel initiative is just the latest in a series of promotions run by Virgin Atlantic for its upper-class passengers. Dubbed the "Little Richard", the ice cubes will be dropped into drinks on selected Virgin Atlantic flights in May to celebrate the launch of the airline's revamped on-board bar ...



