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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

to be a clear reason to use technology such as AR, however, says Richard Dutton, business development ...

Forward Thinking: the industry's top thinkers on what's next in marketing

18 Jan 2011 | by Andrew McCormick

's Richard Dixon on customer engagement Who dares wins: pd3's Mo Saha on experiential marketing ... research Consumption assumptions: HIll Knowlton UK's Richard Millar on PR Improved reception ...

Profile: Michael Bates, marketing director, Morrisons

16 Jun 2010 | by Joe Thomas

Richard Hodgson as group commercial director, Bates is confident that his strategy has the respect ...

Special report: Experiential - The personal touch

17 Feb 2010 | by Richard Abbott

Richard Dorman, senior marketing manager at the handset maker. 'Whatever activity we take part in, and ask ...

Virgin Trains to offer games and massages

26 Jan 2010 | by Alex Brownsell

ads, by MCBD, to promote the launch of its Virgin High Frequency services. Sir Richard Branson ...

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

emotionally with their audiences, and the value that can deliver,' says Richard Dorman, senior marketing ...

Courvoisier invests in experiential to reach younger demographic

17 Dec 2008 | by Gemma Charles

The cognac brand, which is owned by Beam Global, plans to add 9% to its budget, taking it to 12m next year. Claire Richards, brand manager for Courvoisier UK, said next year's programme would target younger consumers. 'We will be doing experiential in the off- and on-trade. It's a totally different move ...

Kitcatt Nohr wins Logitech research work

12 Sep 2008 | by Dan Leahul

Kitcatt Nohr Alexander Shaw, which has created several Logitech viral campaigns, will contact German, French and UK broadband users who use real time communication, such as Skype and instant messaging. Planning director Richard Madden will manage the research strategy, consisting of an initial ...

Sainsbury's ban on non-roster field marketing reps 'not fully enforced'

12 Aug 2008 | by Richard Abbott

LONDON - Sainsbury's is failing to enforce its controversial decision to ban non-accredited field sales reps from its stores, according to industry experts, leading them to suggest that the grocer could be forced into a rethink.

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