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Ladbrokes bolsters eCRM to cope with diversifying platforms

'. The changes follow a reorganisation of the business by chief executive Richard Glynn with the goal ...

My Media Week: Ben Wood

progress on two new business projects with Richard Morris, deputy MD, Carat. We work tightly with Carat ...

Fitting First Words: 10 Tips for Effective "From" Names and Subject Lines

The first scene from a movie, the first notes of a song, the first words in a book--all set the tone and can encourage you to keep watching, listening and reading.

Post-Purchase Emails - Bringing Customers Back for More

. By Richard Evans, Director of Marketing-EMEA for Silverpop Click below for your free White Paper from ...

Generation 62.0: Digital planning for an aging population

and playing games, writes Richard Morris, deputy managing director at Carat....that the older generations are not being left behind. Richard Morris, deputy managing director, Carat ...

What Next in Digital?

and Zaid Al-Zaidy, Saint@RKCR/Y R Richard Baker, Howard Scott and Mark Johnson, Sequence Ivan ...

Maestro Interactive to rebrand email marketing division

-channel communications, but would now be able to give marketers a greater understanding of customer insight. Richard ...

MySpace to remove profiles of thousands of sex offenders

ago. However, legal authorities in the US have criticised MySpace for not doing enough. Richard ...

Email volume grows but open rates drop

% and 7% for acquisition and retention respectively to around 3% for both. Richard Gibson, chair ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.