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What digital marketers can learn from DM

personalisation,' says Richard Marshall, founding partner of agency TMW. From a creative perspective, he adds ...

Acquity enters administration but jobs saved after Crayon takeover

The board of Acquity took the decision to put the company into administration after receiving a retrospective tax bill that rendered it "technically insolvent", according to managing director and shareholder Richard Davies. Her Majesty's Revenue and Customs (HMRC) sought three years' worth of VAT on financial ...

Marketing Direct: List Report 2009

that identify the cross-sell and up-sell opportunities,' says Blue Sheep managing director Richard Lee. Last ...

McCann ComputerTan hoax gets record hits

with the offer of the free tanning trial. Richard Clifford, a co-founder of Skcin, said: "More people die ...

Marketing's Top 100 Direct Mail advertisers 2008

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Capital One plunges down list of biggest direct mail spenders

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

The Marketing Profile: Tom Hings of Royal Mail

-collecting, cinema Holiday destination: South Africa Last book read: The Secrets of Success at Work, Richard Hall ...

Postal sector review says status quo 'not tenable'

of Richard Hooper CBE, Dame Deidre Hutton and Ian Smith. ...

Charity marketing techniques lose their magic

and child sponsorship is an ideal way to do something good, says director of fundraising Richard Turner ...

Information Commissioner calls for more data powers

LONDON - Richard Thomas, the Information Commissioner, has called on the government to extend his

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.