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Think BR: What Google believes will deliver success in 2012

strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader.... In turn, they will reap ROI rewards against their brand metrics and sales targets. Richard Trinder ...

My Media Week: Ben Wood

progress on two new business projects with Richard Morris, deputy MD, Carat. We work tightly with Carat ...

Latitude wins Snow+Rock digital brief

relationship," he said. Richard Gregory, chief operating officer at Latitude, said: "The PPC campaign ...

Microsoft nets deal for Thomson Local to sell Bing ads

The deal "will enable Thomson Local to provide businesses with enhanced geo-targeting capabilities, to match their adverts to location specific queries by Bing users," according to the directories company. Richard Avery, head of digital and development at ThomsonLocal.com, said: "We have a long ...

What Next in Digital?

and Zaid Al-Zaidy, Saint@RKCR/Y R Richard Baker, Howard Scott and Mark Johnson, Sequence Ivan ...

FMCG Round table report: Consumers use web to take control of FMCG purchases

their products coming under intense scrutiny from consumers. Richard Williams, founding partner of branding ... relevant and appealing way, will succeed. Roundtable participants Richard Abbott deputy editor ... James Tipple vice-president, marketing Yahoo! Europe Richard Williams founding partner Williams Murray ...

Ask P&G's Roisin Donnelly and other experts on how to use the web to market FMCG products

Gamble marketing director Roisin Donnelly, marketing consultant Andrew Marsden and design expert Richard Murray of Williams Murray Hamm. The roundtable, to be held on 20 May, will be chaired by Richard ...

Vauxhall appoints I Spy to handle natural search account

I Spy won the business after a competitive pitch and will work on natural search and social media across the range of Vauxhall s cars, vans and finance. Carat will continue to handle the paid-for search element of Vauxhall s estimated 3 million search marketing account. Richard Hennis, the retail marketing ...

YouTube director joins myvideorights.com board

Walker also joins Rupert Dilnott-Cooper, former CEO of Carlton TV International, Richard Mansell, former director of Protiviti and Kelvin Mackenzie, former editor of The Sun. Patrick brings 15 years of television, radio and online media experience to the board, most recently joining Google in 2006 to lead ...

Google's $125m book settlement could open up digital publishing

. Richard Sarnoff, chairman of the Association of American Publishers, said: "This historic settlement is a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.