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Branson-shaped ice cubes take off on selected Virgin flights

Virgin Atlantic is treating its upper class travellers to Richard Branson-shaped ice cubes....The novel initiative is just the latest in a series of promotions run by Virgin Atlantic for its upper-class passengers. Dubbed the "Little Richard", the ice cubes will be dropped into drinks on selected Virgin Atlantic flights in May to celebrate the launch of the airline's revamped on-board bar ...

Unilever tops 2012 Marketing Society Awards nominations

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...

Tesco embarks on hiring spree to boost customer service

announced jobs, Richard Brasher, Tesco UK chief executive, said: "With youth unemployment at record levels ...

Innocent eyes festivals return for London 2012 Olympics

. Richard Reed, co-founder of the Innocent brand, told Marketing in August that he would definitely ...

Corporate hospitality feels the pinch

,' says Richard King, executive producer of iris Culture, which created the event. Features included ...

Marketing's Experiential League 2011

to be a clear reason to use technology such as AR, however, says Richard Dutton, business development ...

Mojo Magazine and Glenfiddich sign sponsorship deal

Richard Hawley, the Glenfiddich Mojo New Voice Award is the next phase in Glenfiddich's mission ...

Dave extends its brand with live comedy shows

The gigs, called 'Dave's Comedy Society: Live', tie in with its 'The home of witty banter' tagline and will feature a line-up of comedians who have appeared on the channel, including Alun Cochrane and Richard Herring. The idea is to create a 'Dave experience', to make the audience feel as though ...

Forward Thinking: the industry's top thinkers on what's next in marketing

's Richard Dixon on customer engagement Who dares wins: pd3's Mo Saha on experiential marketing ... research Consumption assumptions: HIll Knowlton UK's Richard Millar on PR Improved reception ...

What Next in Digital?

and Zaid Al-Zaidy, Saint@RKCR/Y R Richard Baker, Howard Scott and Mark Johnson, Sequence Ivan ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.