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ANALYSIS: Haircare brands vie for attention with use of PR

magazine editor Zoe Richards would much prefer to see a famous industry name than, say, an actress from ... in the industry, such as a hairdresser we know and trust and who demands respect,' explains Richards. But even ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

the programme are deeply felt. AA media relations manager Richard Freeman slams an unacceptable degree ...

MEDIA BRIEFS: Richards joins Hair and Beauty as editor

Style Publishing has appointed Zoe Richards as editor of Hair and Beauty following the departure...Style Publishing has appointed Zoe Richards as editor of Hair and Beauty following the departure of Kate Barlow to edit IPC s Hair magazine (PR Week, 26 November). Richards was previously beauty writer for the magazine, and joined the company in April. Style Publishing also produces Hair Now, Hair For You ...

B-M public affairs lures Body Shop global chief

Burson-Marsteller has drafted in the Body Shop s global communications head, Gavin Grant, as chairman of its UK public affairs practice.

Unilever expands comms function under new head

Richard Greenhalgh and oversees seven staff at the moment. He is seeking to recruit a further two ...

CAMPAIGNS: Product Launch - A clean start for Pore Perfect

In July 1997, Attenborough flew in Biore research and development director Richard Maksimoski for one ...

Focus: Marketing Comms - The faces behind the brand names

through the corporate name, says Williams. Richard Kok, Akzo Nobel s head of corporate ...

STOP PRESS: Holmes is where Boots’ marketing heart is

Boots the Chemist has appointed Richard Holmes to the new position of head of marketing. His...Boots the Chemist has appointed Richard Holmes to the new position of head of marketing. His responsibilities include PR and customer services, which was previously overseen by David Kneale, the former head of merchandising and marketing. Kneale is now managing director of international retailing. Sheila ...

NEWS: STOP PRESS

Mahony moves up at JP Morgan JP Morgan has named Richard Mahony as its new head of corporate communications for Europe, Middle East and Africa. Currently head of worldwide media relations, he will replace Joe Evangelisti at the end of this year. Richard Holloway had been due to take up ...

CAMPAIGNS: CHARITY; Cutex a winner with plate class

. Personalities, ranging from Emma Thompson and Richard Gere to Helen Storey and Richard Branson, eventually ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.