Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
reviews are common. ABPI head of media relations Richard Ley says: 'Ghost writing is common practice ...
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News Analysis: Judgement day for Big Pharma
07 Jan 2005
Richard Horton and Mike Paling, MD of healthcare advertising firm Paling Walters. The ongoing select ... development - Dr Richard Barker, ABPI director-general - Vincent Lawton, ABPI president - Dr David ...
News Analysis: GSK trials register raises PR stakes
02 Jul 2004
to set up its Clinical Trial Register (CTR) as a cynical PR stunt. De Facto Communications CEO Richard ...
OPINION: Pharma sector facing mounting PR challenge
09 May 2003 | by Chris Scott
Pharmaceutical Industry (ABPI) comms director Richard Ley says there is a discrepancy between public and media ...
Health shop CPR wins UK remit for cholesterol drug
07 Mar 2003
MD Richard Kenyon said the brief was to target the UK specialist press with the message that Lipostat, a medicine in the statin class of potentially life-saving cholesterol-lowering drugs, is an established brand, widely used by clinicians. With several other statins due to come onto the market ...
HEALTHCARE: THE NEW PRESCRIBERS - Nurses and pharmacists will be given new prescribing powers later this year
21 Feb 2003 | by ADAM HILL
responsibility. We are holding a watching brief.' Richard Hollies, brand leader at Roche Consumer Health, says ...
HCC De Facto lands Genzyme Euro job
22 Mar 2002 | by CHRIS SCOTT
-stage renal disease and Thyrogen for thyroid cancer patients. HCC De Facto managing director Richard Cripps ...
BRC's Anglin teams up with Cicero
15 Mar 2002 | by JOE LEPPER
The move has been taken to extend Cicero's reach into other areas, with the pharmaceutical industry, retail and public sector target sectors. Cicero founding director Richard Elsen said: 'We want to broaden our base. The pharma area is one where we feel there is scope.' The partnership is being billed as a ...
WHAT THE MEDIA SAY: Cipro supply taxes the US Government
02 Nov 2001
. As The Sunday Telegraph's (28/10) Richard Fletcher pointed out: 'The rights and wrongs of drug patents ...
Marsh quits GPC for Bristol Myers Squibb position
12 Oct 2001 | by JOE LEPPER
GPC's healthcare practice head Richard Marsh is to join healthcare firm Bristol Myers Squibb. As GPC client BMS's first director of external relations, he will head a three-strong team, reporting to John Celentano, V-P and general manger of BMS's northern Europe arm. Tessa Lush, BMS PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
