Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
from digital - The wheel may be shinier than before, but it's still round. - Richard Baker ...
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What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
and Zaid Al-Zaidy, Saint@RKCR/Y R Richard Baker, Howard Scott and Mark Johnson, Sequence Ivan ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
Marketing video: FMCG round table on using the web to engage with consumers
09 Jun 2009 | by Richard Abbott
LONDON - In a unique series of round table discussions, Yahoo! and Marketing are bringing together senior marketers and communications experts to discuss ways of effectively integrating online into brands' marketing strategies.
FMCG Round table report: Consumers use web to take control of FMCG purchases
09 Jun 2009 | by Richard Abbott
their products coming under intense scrutiny from consumers. Richard Williams, founding partner of branding ... relevant and appealing way, will succeed. Roundtable participants Richard Abbott deputy editor ... James Tipple vice-president, marketing Yahoo! Europe Richard Williams founding partner Williams Murray ...
Marketing's Reader survey takes industry pulse
10 Mar 2009 | by Nicola Clark
comes in second with 13%, while its boss, Sir Richard Branson, is the most-admired marketer, with 15 ...
The Work: New Campaigns - UK
06 Feb 2009
Writers/art directors: Matt Keon, Richard Flintham, Rick Gayton, Darren Beresford Planner: Tom Goodwin ...
The Work: New Campaigns - UK
06 Feb 2009
Writers/art directors: Matt Keon, Richard Flintham, Rick Gayton, Darren Beresford Planner: Tom Goodwin ...
The Work: New campaigns - UK
23 Jan 2009
Creative agency: M C Saatchi Writers/art directors: Nick O'Brien, Paloma Reed Planner: Richard Storey ...
The Work: New Campaigns - UK
05 Dec 2008
-year-olds Creative agency: Delaney Lund Knox Warren Partners Writer: Richard J Warren Art director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
