Search results for Richard Huntington

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MARKETING MIX: LETTERS; Enough puff for company brand

From Richard Woolston, group product manager, Web International, London NW10...From Richard Woolston, group product manager, Web International, London NW10 The castaway client on your Mix pages usually makes for interesting reading except for one rather corny thread which I have noted as a constant factor. Is it a prerequisite that contributors must ...

ANALYSIS: BIG QUESTION; Can PR people afford to ignore the Internet?

Richard Edelman, Edelman Worldwide...Richard Edelman, Edelman Worldwide The Internet has multiple uses, including as an archiving facility and for the exchange of information between offices and countries. But of more urgency to people in PR is the role of the Internet as a marketing and crisis management tool ...

NEWS: HOTLINE

direct to end-users, rather than through their employers. Richard Hytner, the chief executive ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.