to remove filtersTHIS WEEK: Bell’s boss wins US brands post
14 Dec 1995
Richard Nichols. ...
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MARKETING MIX: LETTERS * Sponsored by TEAM; Sacreligious ad from Sekonda
14 Dec 1995
From Richard Fox, managing director, Fox Media Company, Huntingdon, Cambs...From Richard Fox, managing director, Fox Media Company, Huntingdon, Cambs What on earth has got into the minds of the Sekonda marketing department that they could allow through an advertisement which so compromises the image of one of our most cherished poets? God only knows what ...
MARKETING MIX: LETTERS; Enough puff for company brand
08 Dec 1995
From Richard Woolston, group product manager, Web International, London NW10...From Richard Woolston, group product manager, Web International, London NW10 The castaway client on your Mix pages usually makes for interesting reading except for one rather corny thread which I have noted as a constant factor. Is it a prerequisite that contributors must ...
ANALYSIS: The tide turns for Seven Seas
08 Dec 1995 | by AMANDA RICHARDS
. Amanda Richards reports....In the past 13 years the Seven Seas range has enjoyed phenomenal growth. However, Lord Hanson s decision to sell off the brand may indicate a wider malaise within the vitamins and minerals market. Amanda Richards reports. Lord Hanson decided that vitamins were no longer good for him last week ...
THIS WEEK: MEDIA SPEAK; Branson’s legal bid on C5 shows he is no dummy
08 Dec 1995 | by RAYMOND SNODDY
Ritchie, and in the background a waxwork of Richard Branson grinning broadly. The only minor flaw...Ritchie, and in the background a waxwork of Richard Branson grinning broadly. The only minor flaw ... , the smile on Richard Branson s waxwork grows broader by the day. Raymond Snoddy is Financial Times ...
THIS WEEK: Put people first to earn respect
08 Dec 1995
the front could hardly be greater. Witness the success of Capital Radio plc under Richard Eyre ... questionnaire about company culture, Sir Richard Greenbury, boss of Marks and Spencer, put at the top ...
THIS WEEK: HelpAd scheme nets more than 50 brands
08 Dec 1995
of Richard Branson s balloon on its round the world flight. ...
MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Happy returns
08 Dec 1995 | by LOUISE BISHOP
is becoming more important as prices go up. Richard John of exhibition consultancy ECS says: A 100 square ...
THIS WEEK: Fogg helps takeoff
23 Nov 1995
Premium snack brand Phileas Fogg is to put a six-figure sum behind Richard Branson s latest hair...Premium snack brand Phileas Fogg is to put a six-figure sum behind Richard Branson s latest hair-raising adventure - the first ever attempt to balloon around the world. The sponsorship deal capitalises on the feats of the brand s eponymous hero - though Branson and long-time ballooning partner Per Lindstrand ...
BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line
23 Nov 1995 | by HARRIET MARSH
be driven by on-trade distribution, says Richard Purdey, chairman of Merrydown, UK producer of lemon ... soft drinks. Richard Ilsley, brand manager for Hooper s Hooch agrees: Consumers like to feel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
