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ANALYSIS: BIG QUESTION; Can PR people afford to ignore the Internet?
01 Dec 1995
Richard Edelman, Edelman Worldwide...Richard Edelman, Edelman Worldwide The Internet has multiple uses, including as an archiving facility and for the exchange of information between offices and countries. But of more urgency to people in PR is the role of the Internet as a marketing and crisis management tool ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
