PUBLIC RELATIONS: Taking pride of place
28 Nov 1996 | by JAMES CURTIS
the Diet Coke man onto Richard and Judy s show and they insisted on calling him the star of the diet ...
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MEDIA: media watch; Daytime tv
28 Nov 1996
, The Place and This Morning with Richard and Judy. Vanessa Feltz, heralded as the UK s answer to Oprah ...
DESIGN: Designs on the right choice
28 Nov 1996 | by ROBERT DWEK
consultancies - is already well under way. Perhaps, but there may yet be casualties. Richard Watson, a ...
FOCUS PRESENTATION TRAINING: The art of achieving perfect pitch
28 Nov 1996 | by WENDY SMITH
? Richard Haynes, MD of the Warwick-based consultancy, reckons that most companies don t have any sort ...
MEDIA: PROFILE; Birth of a Nation: Richard Adeshiyan, editor, New Nation
22 Nov 1996 | by STEPHEN ARMSTRONG
Journal have fallen by the wayside. Its editor is Richard Adeshiyan, who has worked for most ...
THIS WEEK: Marketing role cut by Richards
21 Nov 1996
Womenswear brand Richards has suffered a casualty in its marketing department as a result of a...Womenswear brand Richards has suffered a casualty in its marketing department as a result of a reshuffle. Head of visual marketing and merchandising Nina Custerson left the company last week ... s departure comes as Richards trials a new format and advertising in the north-west with a view to a spring ...
THIS WEEK: Branson aims to Net families
21 Nov 1996 | by JANE BAINBRIDGE
Richard Branson, who has already launched his brand into airlines, radio stations and cola, is now...Richard Branson, who has already launched his brand into airlines, radio stations and cola, is now hoping Virgin can turn the Internet into a consumer-friendly medium. Virgin Net was launched this week in a push that will initially rely on in-store retail promotion and public relations ...
MARKETING MIX: Agencies prepare for pitch battle
21 Nov 1996
every year. Flanked by Darren Venn of the FA and Richard Hawking of Sky, he plunged his hand ...
THIS WEEK: BA strikes a deal with Virgin on air
21 Nov 1996
Bitter rivals British Airways and Virgin are to become partners for the first time in a new travel service set to launch on Virgin Radio. The move could embarrass Richard Branson, who has fought a long legal battle with BA over its dirty tricks campaign. However, Virgin Radio said ...
THIS WEEK: Pepe axes Euro marketing post
21 Nov 1996 | by JULIAN LEE
that Blenkinsop - who worked for the company for nearly a decade - was to oversee the marketing for Richard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
