28 Nov 1996
Richard Strange, partner of Midlands agency Ocean Blue PR, had to do a
bit of fast talking...Richard Strange, partner of Midlands agency Ocean Blue PR, had to do a
bit of fast talking to the boys in blue last week.
It all started when clients Nick Pili and Marcus Markou decided that, to
publicise the launch of their new magazine Businesses and Premises for
Sale, it would be a good idea ...
01 Nov 1996
| by RICHARD COOK
their campaigns worked for them. Richard Cook
reports...With their captive audiences, airports are made for advertising. Here,
five companies explain how their campaigns worked for them. Richard Cook
reports
Thomas Cook
Lindsey Allardyce, marketing manager, Thomas Cook
As a global foreign exchange provider with more than 100 ...
01 Nov 1996
Joe Evangelisti, just weeks before
Richard Holloway was due to take up the post....Investment bank JP Morgan is once again looking for a corporate
communications chief to replace Joe Evangelisti, just weeks before
Richard Holloway was due to take up the post.
A consultant at The Maitland Consultancy since March, Holloway was
supposed to succeed Evangelisti as head of corporate ...
31 Oct 1996
| by PATRICK BARRETT
they would never change their bank.
Richard Harvey, head of youth services at Barclays, which ...
31 Oct 1996
| by KEN GOFTON
Putting a message across consistently and economically is one of the
benefits of taking an integrated approach. But it also demands clarity
on the strategy, writes Ken Gofton
Only three months after setting up a working party to examine the
financial services market, Richard Branson ...
25 Oct 1996
| by EMMA HALL
money
for the longer term.
The success of Richard Branson s Virgin Direct, which was launched ...
25 Oct 1996
| by JERRY GREEN
in the next election
Agency: BMP DDB
Writer: Andy McLeod
Art director: Richard Flintham
Director ...
24 Oct 1996
| by AMANDA RICHARDS
investment groups have studied the huge success of Richard
Branson s Virgin Direct which, since its launch ...
18 Oct 1996
region for the next four weeks.
Richard Waugh, the M&S Financial Services head of marketing, said ...
17 Oct 1996
Marks s head of marketing Richard Waugh said the commercials have been
designed to make people aware of the loan service, advertise the rates
and show that the loan is not restricted to spending in M&S.
Two commercials have been created by WWAV Rapp Collins, which has
carried out all ...