to remove filtersADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’
19 Dec 1996
as the holidaymakers, says marketing director Richard Carrick. And at same time we can start building up a ...
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ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs
19 Dec 1996 | by RICHARD MCCANN
Richard McCann Account director Michael Rines Communications...Richard McCann Account director Michael Rines Communications Is marketing more important than design? Give an example. If I m accosted in Oxford Street over the Christmas period by a threatening character demanding an answer to the aforementioned question, then I shall ...
CAMPAIGN CRAFT: CRAFT SECRETS; Tight budgets force BFCS to explode its teddy on the cheap
13 Dec 1996 | by RICHARD COOK
The NSPCC campaign isn t what it seems, apparently. Richard Cook investigates...The NSPCC campaign isn t what it seems, apparently. Richard Cook investigates That advertising folk lie and deceive is now so well known as to be almost a commonplace. Television programmes are made on the subject and newspaper articles penned, but everyone, no matter how tarnished, has ...
NEWS: BBH scoops double win from Time and Adams store chain
13 Dec 1996 | by CAROLINE MARSHALL
magazine. Commenting on the Economist campaign, by Abbott Mead Vickers BBDO, Richard Atkinson ...
MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership
13 Dec 1996 | by CLAIRE BEALE
then persuaded Richard Branson to launch an in-store radio station for Virgin Megastores, with him in charge ...
INTERNATIONAL: MEDIA OWNER PROFILE; Electrical giant aims to take CBS back to the top position
06 Dec 1996 | by RICHARD COOK
Westinghouse s Michael Jordan has ambitious plans for the US network. Richard Cook reports...Westinghouse s Michael Jordan has ambitious plans for the US network. Richard Cook reports CBS/Westinghouse owns the largest television and radio broadcaster in the US and runs one of the country s ten largest cable TV marketing/distribution groups. It is the network of Walter Cronkite ...
NEWS: Burdett undertakes branding role after Flextech expansion
06 Dec 1996
the Flextech brand, and has expanded the role of Richard Burdett to fill it....Flextech Television has moved to create a new corporate marketing function to underline the Flextech brand, and has expanded the role of Richard Burdett to fill it. Burdett, the vice-president of advertising sales at Flextech Television, will take on responsibility for the development of Flextech ...
CLOSE-UP: THE PEOPLE’S JURY; Cute Derek is sure of success
06 Dec 1996 | by RICHARD COOK
No surprises, as kids and sporting failures take poll honours.
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
06 Dec 1996
Client: De Beers Agency: J. Walter Thompson Buyer: Nick Ashley Client: Microsoft Agency: CIA Medianetwork Buyer: Richard Parsons Client: Vauxhall Vectra Agency: Lowe Howard ... . Microsoft s TV buyer, Richard Parsons, says that the special offered a compatible brand proposition ...
NEWS: Y&R and Tony Kaye hit movie audience with homeless film
06 Dec 1996
by Mark Williams at Tony Kaye Films. It was written by David West and art directed by Richard Denney ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
