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25 Oct 1996 | by JERRY GREEN
in the next election Agency: BMP DDB Writer: Andy McLeod Art director: Richard Flintham Director ...
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AIRPORT ADVERTISING: Clients’ experience of airport ads
01 Nov 1996 | by RICHARD COOK
their campaigns worked for them. Richard Cook reports...With their captive audiences, airports are made for advertising. Here, five companies explain how their campaigns worked for them. Richard Cook reports Thomas Cook Lindsey Allardyce, marketing manager, Thomas Cook As a global foreign exchange provider with more than 100 ...
THIS WEEK: STOP PRESS
17 Oct 1996
in the new year. His decision follows the joint appointment of Richard Hytner as chief executive and Paul ... chairman Robert Devereux is taking a year s sabbatical. Richard Branson will fill his post and will take ...
SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe
27 Sep 1996 | by RICHARD COOK
of launches and mergers. Richard Cook reports...US media giants are carving up the European cable television market through a diverse series of launches and mergers. Richard Cook reports There are, as more than one wag has observed, two ways of looking at the world: the American way and the wrong way. Take Independence Day - the highest ...
INTERNATIONAL: MEDIA OWNER PROFILE; Why profits don’t have to be a priority for cable giant TCI
13 Sep 1996 | by RICHARD COOK
One man s vision turned TCI into a global network with assets of around dollars 25bn.
ADVERTISING & PROMOTION: BRIEFS
12 Sep 1996
. Branson appeal Save the Children is to use Richard Branson s corporate appeal in its first direct ...
INTERACTIVE: Case study/Leo Burnett; Why Burnetts wanted the flexibility of CD-Rom to display its credentials
06 Sep 1996 | by CLAIRE BEALE
. Velarde s partner, Richard Mellor, who helped design the on-screen look, says that they also decided ...
INTEGRATED: review (in association with royal mail)
30 Aug 1996 | by TIM SMITH AND SIMON WOOD
Higgins Creative director: Richard Morgan MERCURY ONE-2-ONE Agency: Limbo Client ...
NEWS: CAMPAIGN PHONE POLL
09 Aug 1996
. This week s question Richard Phillips s feature on the tyranny of fashion in creative departments ...
MEDIA: SPOTLIGHT ON; INFOMERCIALS: Is terrestrial television ready for half-hour commercials?
02 Aug 1996 | by ALASDAIR REID
. Richard Whinfrey, the managing director of the infomercials company, Regal Shop International, doesn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
