27 Sep 1996
| by RICHARD COOK
of launches and mergers. Richard Cook reports...US media giants are carving up the European cable television market
through a diverse series of launches and mergers. Richard Cook reports
There are, as more than one wag has observed, two ways of looking at the
world: the American way and the wrong way.
Take Independence Day - the highest ...
27 Sep 1996
| by STEVE BEVAN
Richard Sermon is returning to Shandwick Consultants, the agency he
founded with Peter Gummer back...Richard Sermon is returning to Shandwick Consultants, the agency he
founded with Peter Gummer back in 1979, after four years on secondment
to investment bank Goldman Sachs International.
His new position is as part-time, non-executive chairman of Shandwick
Consultants - a position ...
27 Sep 1996
| by RICHARD COOK
Some agencies are ignoring the received wisdom that a pan-European
poster campaign is fraught with difficulties - and they are being
rewarded with good exposure and savings.
27 Sep 1996
included Jane Atkinson
and former Scout Richard Branson.
Columnists, Leslie Thomas and Sir Bernard ...
Richard Littlejohn (also Daily Mail) was the odd one out.
Evaluation and analysis by Carma ...
27 Sep 1996
| by LEXIE GODDARD
really imaginative
PR techniques, said MacLaurin account director Richard Knight.
Knight added ...
27 Sep 1996
| by EMMA HALL
directed by Richard Flintham.
The ads will run in cinemas from October, initially using space ...
27 Sep 1996
Edelman senior takes a step back
Richard Edelman, president and co-CEO of Edelman PR Worldwide has been
promoted to CEO and president. His father Daniel Edelman, who founded
the agency in 1952, will continue to work as chairman of parent company
Daniel J Edelman.
Citigate to assess ...
27 Sep 1996
Partners, The Nation will be features-led and edited by Richard
Adeshiyan, previously a researcher ...
27 Sep 1996
| by CAROLINE MARSHALL
Brignull,
Richard Phillips and Paul Weiland plus anything from our new collection
of pseudonymous ...
27 Sep 1996
| by DAVID REED
that there are limited major sponsorship
opportunities in Europe, Richard Davies, a director of Ford s agency ...