CCHM restructures operation in bid to target more clients
19 Dec 1997 | by RICHARD COOK
The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.
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Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.
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