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enhance awareness of the brand, asks Richard Cook

Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...

CCHM restructures operation in bid to target more clients

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials, and NBC, which is broadcasting the event, will be laughing all the way to the bank.

HOTLINE

millionaire chairman and founder (Campaign, 21 November). Richard Lewis, the managing director, confirmed ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

over WCRS... Richard Hytner returns to adland from the Henley Centre with Publicis. The sigh ... Butterfield leaves Channel 4 for Granada... Richard Eyre leaves Capital to run the ITV Network Centre ...

Forum: Will advertisers lose out in the Ginger revolution? - Will Chris Evans as media owner be a good thing for Virgin, commercial radio and media as a whole? Is he a dangerously loose cannon or a very smart cookie? Is he a player, a manager, or both? Do

. We are, of course, talking about Richard Branson s decision to sell his Virgin Radio station ...

Private View

: National TV Boots Project: Boots the Chemist Christmas campaign Client: Richard Holmes, marketing ...

MEDIA: Dear Saint Rick - many thanks for the radio station

mothers. But we know who the real Santa Claus really, really is. It s Richard Branson, of course ... prosper. Next Christmas, Richard Branson could silence the doubters by giving Virgin Atlantic ... there who refuse to believe that Richard Branson is Santa Claus it is necessary in the cause ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

[QQ Cathy Anderson - Oxfam Richard Britton - Gallaher Sarah Pawlyn - Royal Mail Claire ...

PROFILE: Virgin force - John Pearson chief executive Virgin radio

%, with Richard Branson retaining 20%. Pearson, 40, was instrumental in signing Evans for Virgin ...

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