Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials, and NBC, which is broadcasting the event, will be laughing all the way to the bank.
millionaire chairman and founder (Campaign, 21 November). Richard Lewis, the managing director, confirmed ...
over WCRS... Richard Hytner returns to adland from the Henley Centre with Publicis. The sigh ... Butterfield leaves Channel 4 for Granada... Richard Eyre leaves Capital to run the ITV Network Centre ...
: National TV Boots Project: Boots the Chemist Christmas campaign Client: Richard Holmes, marketing ...
mothers. But we know who the real Santa Claus really, really is. It s Richard Branson, of course ... prosper. Next Christmas, Richard Branson could silence the doubters by giving Virgin Atlantic ... there who refuse to believe that Richard Branson is Santa Claus it is necessary in the cause ...
stores. Richard Branson, not surprisingly, had to be there too, and launched his Virgin One ... Blakemore, marketing director of newly-formed Cable s chief executive, Richard Eyre, leaves to become ITV ...
Richard Frost...Richard Frost Cadbury My vote for the best PR operator of the year goes to the much-maligned Peter Mandelson. If the results of campaigns are the measure of success then there can be few more ringing endorsements than the landslide Labour election victory. While clearly the credit for this must ...
of Richard and Judy? My money s on the latter. ...
and the likes of Richard Branson, but former building societies turned banks, such as Abbey National ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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