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enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...

watchword in TV news. By Richard Cook

12 Dec 1997 | by RICHARD COOK

The cut-throat nature of news-gathering organisations is legendary.

stunts, Richard Cook says

05 Dec 1997 | by RICHARD COOK

Last week, the BBC announced its Christmas programming line-up.

Mail goes to TMD, Richard Cook looks at the status of direct marketing

28 Nov 1997 | by RICHARD COOK

If proof were needed that the media industry has evolved further and faster than most areas of advertising in recent years, it was found in last week s news of Royal Mail s pounds 20 million media review (Campaign, 21 November).

SPOTLIGHT ON: DIGITAL TV: Is there safety in numbers in the digital television market? - Richard

21 Nov 1997 | by RICHARD COOK

There is safety in numbers. For smaller companies faced with a bad-tempered behemoth of a rival, a show of solidarity can sometimes provide just about the only crumb of comfort going. The cable industry believed a united front against the might of BSkyB might just see it through.

adland the place to be, Richard Cook says

14 Nov 1997 | by RICHARD COOK

England has a long and painful history of meddling with the Scots - and I m only talking ad agencies here, I won t even begin to get involved in the antics of Edward II. From CDP s on-off relationship with Marr Associates, to Saatchi s unfortunate experience with Hall Advertising, the Anglo-Scottish...

? - Richard Branson was absent from TV last week after the emergency landing of a Virgin Airbus

14 Nov 1997 | by SIMON O’CONNELL

minutes and I was on the scene to do interviews within 40 minutes. Richard Branson sent statements from ...

Campaign Report on Television: New boss new ITV - can Richard Eyre really change the Network Centre

07 Nov 1997 | by RICHARD COOK

, for example, were blocked by an intransigent Congressional opposition. Richard Eyre, the new chief ... Richard will love me comparing him with Blair, we all want to see New ITV; an ITV that makes bold decisions about some of its most cherished programmes. Richard stresses he has the authority to do the job ...

off, Richard Cook reports

31 Oct 1997 | by RICHARD COOK

Remember when the Berlin Wall came down? When Eastern Europe was overnight opened up to the commercial and cultural pressure of the West?

perks. Richard Cook hunts out the bounty in adla

31 Oct 1997 | by RICHARD COOK

So it has come to this. No longer it seems, in adland at least, is virtue its own reward. There s cash, of course, and there always will be, but nowadays even brass in pocket doesn t always cut it.

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