Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials, and NBC, which is broadcasting the event, will be laughing all the way to the bank.
are Nick Kidney, Kevin Stark, Andy Dibb and Richard Deane. Barker said he was impressed by Wells ...
Richard Zucker believes that the constraints applying to on-trade promotions are forcing the brewers ...
by Andy Dibb and art directed by Richard Dean. Bass aims to follow the poster and press burst ...
creatives - John Leney, Richard Donovan and Gary Denholm - have been made redundant from BDDP GGT ...
perceived efficacy Agency: BDDP GGT Writer: Jon Leney Art director: Richard Donovan Director ...
of Disney s BigTime magazine, will edit the supplement. Richard Brooke, the BSkyB finance director ...
of the involvement of two members of its council - Richard Bradley, a director of L Oreal, and Len Sanderson ...
star Richard Wilson. The pounds 4m campaign, which was backed up by a public relations drive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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