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19 Dec 1997 | by ANNA GRIFFITHS
millionaire chairman and founder (Campaign, 21 November). Richard Lewis, the managing director, confirmed ...
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enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...
THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN
28 Nov 1997
Director: Tim Ashton Art Director: Carl Le Blond Copywriter: Richard Russell Client: Compaq Computers...Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative Director: Tim Ashton Art Director: Carl Le Blond Copywriter: Richard Russell Client: Compaq Computers Product: Compaq brand The agency decided that advertising needed a new role to change ...
the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown
13 Nov 1997 | by AMANDA RICHARDS
is on one visionary leader - whether Bill Gates, Richard Branson or Anita Roddick - the more open ...
British Gas unit takes on banks
06 Nov 1997 | by DANNY ROGERS
of direct-response products; while Doug Richards, Centrica s finance director, fills the same role for CFS ...
GLOBAL BRIEF: Apple investment turns sour - Will Steve Jobs and Chiat Day be able to appease the faithful?
15 Aug 1997 | by RICHARD COOK
After Chiat Day made its 1984 commercial for Apple Computer, which was just about the only piece of computer advertising anyone remembers, Apple got rid of both the man who had commissioned the work and the agency that had created it.
REVIEW: Marketing and advertising news in the week’s press ..
15 Aug 1997 | by EMMA HALL
. Marketing Richard Branson is lowering his profile in a bid to build a more permanent image ...
INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: America Online’s takeover bid for CompuServe does not appear to threaten UK ISPs
02 May 1997 | by MAIRI CLARK
happy and reducing churn, rather than loading on another 3.2 million members. Richard Longhurst ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
25 Apr 1997 | by RICHARD MADDEN, joint creative director
sceptic, Richard Wilson/Victor Meldrew is probably a good advocate of Flora s sweat-free way to fitness ...
DMB&B hires Russell and Le Blond from Bates Dorland
23 Jan 1997 | by EMMA HALL
DMB&B has recruited two new creative group heads, Richard Russell and Carl Le Blond, from Bates...Nick Hastings, the deputy creative director at DMB Richard and Carl are bang on for us ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
