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PRIVATE VIEW

18 Dec 1998 | by ANDREW CRACKNELL

, Richard Huntington, Chas Bayfield, Jim Bolton Photography: Good Housekeeping magazine Exposure ... : Richard Donovan Director: Matt Winn Production company: Freedom Films Exposure: National TV ...

Audi continues yuppie theme

18 Dec 1998 | by FRANCESCA NEWLAND

. Richard Exon, the Audi account director at BBH, said: In terms of car design and the drivers ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

it isn t ... the much-missed Richard Dunn ... Nigel Grandfield ... the European. TURKEYS ... for Campari ... Richard E Grant signs up for b2 ... Alan Shearer sells McDonald s ... Tony Adams tips up ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

18 Dec 1998 | by KEN GOFTON

of people are focusing on blitzing as many consumers as possible, says Richard Marshall, a director ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

17 Dec 1998 | by ROB GRAY

What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet...What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet have in common? They ve all used public relations agencies or lobbyists this year to work on their behalf. All had very different objectives. Sir Cliff hired Marke Borkowski Press and Public ...

NEW MEDIA: Balloon flight watch

17 Dec 1998 | by BINNUR BEYAZTAS

ICO Global Communications, the pounds 5m sponsor of Richard Branson s latest attempt to travel...ICO Global Communications, the pounds 5m sponsor of Richard Branson s latest attempt to travel around the globe in a balloon, has set up a site to record the live launch in the coming weeks. The site, located at www.icoglobal.com, will also provide a message service that will allow users ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

17 Dec 1998 | by ANDY FRY

become easier to use, says Richard Power, associate publisher of Homebase Living and Dulux Colours ...

PICK OF THE WEEK

11 Dec 1998 | by ANNA GRIFFITHS

and memorable. Written by Ewan Paterson, art directed by Richard Flintham and directed by Ivan Zacharias...Caroline Marshall picks BMP DDB s ad, driving range , for Wilson golf clubs: Promoting something called a Fat Shaft club can t be easy, but here s an ad that makes the proposition relevant, clear and memorable. Written by Ewan Paterson, art directed by Richard Flintham and directed ...

CAMPAIGN DIARY

11 Dec 1998 | by JADE GARRETT

It s good to see that one party held last week was genuinely celebrating something. The joint birthday party of Delaney Fletcher Bozell s deputy managing director, Tom Knox, and the planning director, Richard Warren, was a much-publicised affair with smart invites fashioned in the shape ...

HOTLINE

11 Dec 1998 | by ANNA GRIFFITHS

. Richard Storey, the senior planner on the British Airways account at M s planning director. His ... of the Celebrity Group, the celebrity casting consultancy. HHCL Richard Packer, head of TV; Richard ...

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