17 Dec 1998
| by BINNUR BEYAZTAS
ICO Global Communications, the pounds 5m sponsor of Richard
Branson s latest attempt to travel...ICO Global Communications, the pounds 5m sponsor of Richard
Branson s latest attempt to travel around the globe in a balloon, has
set up a site to record the live launch in the coming weeks. The site,
located at www.icoglobal.com, will also provide a message service that
will allow users ...
03 Dec 1998
| by HARRIET MARSH
.
As Richard Branson is now discovering, even the most popular brand is
vulnerable to a sea-change in popular ...
27 Nov 1998
| by MARY COWLETT
this approach.
However, others view the opportunities of digital TV as a PR
bonanza.
Richard ...
26 Nov 1998
| by ANDY FRY
. Display ad executive Richard
Donegan says: The Mail reaches ABC1 readers who go on long-haul
holidays ...
30 Oct 1998
| by RICHARD LORD
During the short history of the internet, 1998 may be remembered as
the year the web agency market started to grow up. It will also be
remembered as the year when things got complicated. Closures, takeovers
and the inexorable march of American agencies have all helped reshape
the industry.
30 Oct 1998
| by RICHARD COOK
The problem seemed straightforward enough. It was simply that the
new-media revolution was supposed to be just that - a revolutionary
overnight change. It didn t happen that way. And yet, right at the
beginning, ad agencies had been primed and ready for the suddenness of
that change - they even assembled...
30 Oct 1998
| by JOHN OWEN
Whittaker.
It was directed by Richard Sloggett through Will van der Vlugt. Post
production ...
30 Oct 1998
| by TIM WOOLGAR
as advertisers realise
the potential of the internet, suggests Richard Townsend, a strategist
at MediaVest ...
15 Oct 1998
| by HARRIET MARSH
, says Richard Lloyd,
business development manager at Dun This has been used
for simple counting ...
17 Sep 1998
| by LOUELLA MILES
to rant and question
thinking in different fields.
Richard Hytner, chief executive of Publicis ...