to remove filtersSt Luke’s highlights Midland Bank’s new name in global task
04 Dec 1998 | by JOHN TYLEE
, but we will now have to decide which agency to use for HSBC s corporate branding worldwide, Richard ...
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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
of people are focusing on blitzing as many consumers as possible, says Richard Marshall, a director ...
FORUM: Could viewers reap the benefits of ITV’s windfall? - It’s windfall time for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total of pounds 90 million in levy payments per year. How
04 Dec 1998 | by ALASDAIR REID
to translate directly into audience share? After all, Richard Eyre, the chief executive of the the ITV ... to do so well in comparison with ITV. I m a believer in Richard Eyre and he genuinely believes he can ...
Webb leaves Direct Line to head Virgin One PR
27 Nov 1998 | by KATHY GREENE
Virgin One, the banking arm of Richard Branson s financial services company Virgin Direct...Virgin One, the banking arm of Richard Branson s financial services company Virgin Direct, this week appointed Adrian Webb to head its public relations team. Webb is currently head of PR for financial services provider the Direct Line Group, where he oversees a team of nine. He will take up his ...
Citigate Dewe Rogerson loses four senior staff
30 Oct 1998 | by JULIETTE GARSIDE
earlier this month. Also leaving the agency are Richard Buck, Dewe Rogerson s head of research ...
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
launched an advertising offensive on behalf of Sir Cliff Richard, hitting out at the Virgin Radio DJ ...
MEDIA: Sunday Business hits sales target
29 Oct 1998 | by RICHARD BRITTON, Former media director
Sunday Business claims it is now selling 50,000 copies a week - the figure it promised to deliver advertisers by the publication of its first ABC certificate, due next month.
Football League lands Phillpotts
08 Oct 1998 | by LISA CAMPBELL
The Football League has appointed Newcastle United s director of branded products and deputy marketing director, Brian Phillpotts, as its marketing director. Phillpotts, who will report to chief executive Richard Scudamore, will have responsibility for maintaining the recently signed ...
GTech appoints Axicom for hi-tech emphasis
02 Oct 1998 | by JULIETTE GARSIDE
as it addresses bad publicity generated by its former chairman Guy Snowden s libel case against Richard ...
MARKETING MIX: Truth stranger than fiction for NS
01 Oct 1998 | by SUE BEENSTOCK
Society dinner last week where chief executive Richard Eyre was the guest speaker. Jaci Stephens ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
