Search results for Richard Huntington

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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

of people are focusing on blitzing as many consumers as possible, says Richard Marshall, a director ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

. As Richard Branson is now discovering, even the most popular brand is vulnerable to a sea-change in popular ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

is unlikely to switch horses. We are using a product set that needs to be sold, says Richard Thompson ...

New York creative directors go in APL shake-up

- Ammirati Puris Lintas, New York, has parted company with its co-creative directors, Mark Johnson and Tom Nelson, as part of a wider shake-up at the Interpublic-owned agency. The resignations were said to have been demanded by the agency's new head of North American operations, Richard Hadala, a ...

New York creative directors go in APL shake-up

- Ammirati Puris Lintas, New York, has parted company with its co-creative directors, Mark Johnson and Tom Nelson, as part of a wider shake-up at the Interpublic-owned agency. The resignations were said to have been demanded by the agency's new head of North American operations, Richard Hadala, a ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

-screen monitor. But as the world turns interactive, Richard Thompson, chairman of POP company EMS ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

. Chairman Richard Thompson argues that what is required are training skills more than simple technical ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

Richard Marshall, a director of direct marketing agency Tullo Marshall Warren. Companies can go ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN THAILAND

with the coffin towards the grave. Basically, the deceased FedEx employee, Richard Devlin, would not want to be remembered as the late Richard Devlin . Although I ve yet to see the second ad in this campaign, I ve ...

. The sector, Richard Cook argues, cannot afford to rest on it

Computer companies like to compare marketing their arcane selection of circuit boards and silicon chips to the process of selling cars. Consumers, they argue, might well recognise words like torque and brake horse power without ever being able to explain precisely what it is that these things do. But...

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