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Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month s People...
Tim Ledgard helped develop the first doggie toothbrush, and, at the moment, only occasionally ever uses the internet. He is, he cheerfully admits, an unlikely new-media evangelist.
, but many people in many different ways, says Richard Jacobs of Emap On Air. When I first started...In my professional life there isn t simply one person who has influenced me over the years, but many people in many different ways, says Richard Jacobs of Emap On Air. When I first started with Emap Metro a number of years ago, I was reassuringly surprised by how many of the top positions ...
Who s going to be brave enough to fill Richard Eyre s shoes? When the announcement was first made...Who s going to be brave enough to fill Richard Eyre s shoes? When the announcement was first made two years ago that Eyre was to become ITV s first chief executive, two responses tended ... decision on Richard s part . This, supposedly, was television s hospital pass, the ultimate ...
The second half of the current decade has been good for media owners in Europe. According to Zenith Media research, over the past four years alone, advertising expenditure across Europe has grown by 20 per cent to dollars 84 billion. The first half of the next decade promises to be no less sunny. Zenith...
can now play guess who ll fill the chair left by Richard Eyre . The Situation Vacant ad for ITV...There s a new game in town. After months of guess who s going to be the new DG of the BBC , we can now play guess who ll fill the chair left by Richard Eyre . The Situation Vacant ad for ITV ... joining the BBC. Outside TV, ITV could well look to where Richard Eyre came from - Capital Radio ...
While he was at the Financial Times, it occurred to Richard Huggins that the paper s readers were...While he was at the Financial Times, it occurred to Richard Huggins that the paper s readers were likely to be in the market for classic cars. He started phoning dealers and, eventually, he got in touch with a man who imported motors from France. I would like to place an ad, said ...
Youth, as everyone knows, is wasted on the young. Fortunately, and increasingly it seems, the 44- to 55-year-old age group is intent on picking up this carelessly discarded mantle. They want to be the ones to misbehave.
We are no longer as important as we think we are. We, the advertising community, must try harder. The problem, it now transpires, is simply this: what we are selling consumers are no longer buying.
BARCELONA
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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